About

The senior developer you actually get.

I'm Josh Broughton. When you hire Established Digital, the developer you evaluated is the developer who writes the code. No account managers, no handoffs to a junior you never met.

The story

Agency caliber, without the agency.

I spent years inside marketing agencies as the WordPress developer behind national franchise brands: Dickey’s Barbecue Pit, Cousins Subs, CMIT Solutions, TruFusion. Franchise development sites, location pages by the hundred, multisite networks where one update has to land cleanly across every site at once. That work teaches you two things fast: what breaks at scale, and how to build so it doesn’t.

It also showed me what clients were really paying for. On most agency invoices, the person who actually writes the code is the cheapest line item. The rest is the account manager who relays your emails, the project manager who schedules the relay, and the markup that keeps the lights on above them. The work was good. The layer between the client and the work never was.

So I removed the layer. Established Digital is me, one senior developer, doing the same caliber of build I did for those brands, sold and delivered by the same person. You describe the problem once, to the person solving it. Decisions get made on the call instead of relayed through three inboxes.

The trade-off is honest: I take on a limited number of projects, and I stay attached to every site I ship through a care plan. I’m not going to apologize for that.

Principles

How I work.

  1. Senior only

    I write the code, the estimates, and the emails. There's no junior tier to hand you off to and no subcontractor behind the curtain. What you evaluated is what you get.

  2. Plain answers

    You get a straight recommendation and the reasoning behind it, in plain English. If a $30 plugin solves your problem, I'll tell you that before I propose a build.

  3. Built to be maintained

    I write every site assuming someone has to run it for the next five years, and usually that someone is me. Documented, updatable, no exotic dependencies that die when a vendor loses interest.

  4. Small on purpose

    I keep the client list short so nothing sits in a queue behind someone else's launch. Fewer projects, more attention, and a developer who still knows your codebase next year.

National brands I’ve worked with across my agency years

  • Dunkin’
  • Arby’s
  • Sonic
  • Baskin-Robbins
  • Dickey’s Barbecue Pit
  • Del Taco
  • HoneyBaked Ham
  • Cousins Subs
  • Jeremiah’s Italian Ice
  • Neighborly
  • Mr. Electric
  • The Grounds Guys
  • CMIT Solutions
  • The Entrepreneur’s Source
  • Lightbridge Academy
  • MY SALON Suite
  • Salon Plaza
  • Blo Blow Dry Bar
  • Biscuit Belly
  • TruFusion
  • Pvolve
  • American Consumer Shows
  • JING

Next

Work with me

Tell me what your site should be doing that it isn't. If the fit is there, you get a short plan and a number. If not, I'll tell you that too.

Start a project