Services

Three services, one developer

Custom WordPress builds, multisite networks, and the care plans that keep them running. Everything on this page is scoped, priced, and delivered by me. No account manager, no handoff to a junior.

Custom builds

One theme, written for your team

JING Restaurants location gateway website

I plan the architecture, write the theme, and stay on the project from kickoff to launch. The developer you evaluate is the one who does the work. No page builders, and no bloated theme framework propping it up.

Every build is engineered for your editors as much as your visitors: a custom ACF editorial interface your team can use day to day, and a performance budget the site has to meet before it ships. You own everything. The code, the hosting, the accounts.

What you get

  • Discovery, content audit & information architecture
  • Fully custom theme, no page builders, no bloat
  • ACF editorial UX built around how your team writes
  • A performance budget the site must meet to ship
  • QA, migration & launch on a written checklist

Engagements from $10k

For agencies

Multisite networks

One network, every location

CMIT Solutions website as shipped, archived capture

WordPress multisite lets a brand run ten or two hundred location sites from a single network. One codebase, one dashboard. Updates land everywhere at once, with per-site control where it matters. Beats twelve slightly different sites and zero shared control.

This is the work almost no freelancer will touch and most agencies quietly subcontract. I spent my agency years building for national franchise brands (Dickey’s Barbecue Pit, Cousins Subs, and CMIT Solutions among them), and consolidating scattered location sites into one governed network is the most valuable project I do.

What you get

  • Network architecture, domain mapping & governance
  • Shared theme with per-location controls
  • Location data, templates & local SEO structure
  • Consolidation & migration of existing location sites
  • Centralized updates, fixed once and deployed everywhere

Network builds from $25k

For multi-location brands

Care plans & hosting

Kept running long after launch

Cousins Subs website as shipped, archived capture — cost and earnings panels

A launch is the midpoint, not the finish. Care plans bundle hosting, updates, backups, monitoring, and my time into one monthly line item. When something breaks the week of your promotion, a senior engineer answers, not a help desk.

Plans run from $250/mo for a stable marketing site to network plans from $1,500/mo, monthly or annual. Hosting is included on every plan, and you don’t need a build from me to sign up. I take on well-built sites I didn’t write, too.

What you get

  • Managed hosting & offsite backups included
  • Core, plugin & theme updates, tested before they're applied
  • Uptime & security monitoring
  • Monthly development hours on Standard plans and up
  • One senior developer who already knows your site

Plans from $250/mo

See the rate card

How it works

From first call to kept running

  1. Discovery

    I audit what you have, talk to the people who use it, and map the content, integrations, and constraints. You get a fixed scope and a real number, not an estimate that drifts once the work starts.

  2. Build

    I write the code myself: architecture, theme, editorial UX. You watch it come together on a private staging site, and billing is tied to milestones you can see rather than hours you take on faith.

  3. Launch

    Migration runs against a checklist: redirects mapped, SEO preserved, forms tested, performance verified against the budget we set in discovery. Launch day is quiet. That's the point.

  4. Care

    After launch, a care plan keeps the site hosted, patched, backed up, and monitored, and it keeps me on the hook for all of it. Most clients stay on one. It's why "kept running" is in the tagline.

Fit

Who this is for

A good fit

  • Brands that have outgrown a template or page builder and need a site their own team can run.
  • Multi-location and franchise brands consolidating scattered location sites onto one network.
  • Agencies that need a senior WordPress developer without adding headcount.
  • Businesses with a build budget of $10k or more and a care budget after launch.

Not a fit

  • Budgets under $5k. Squarespace or an AI site builder will serve you better, and I will say so on the first call.
  • Teams that want to rearrange the layout every week in a page builder. Structured fields are the trade.
  • Projects that need a full agency: strategy, design, copywriting, and media under one contract.

A note on budget

What budgets buy

Custom builds typically start at $10k, multisite networks at $25k, and care plans at $250 a month. If your budget is under $5k, I'm the wrong hire. A Squarespace or AI site builder will serve you well at that price, and I'll tell you exactly that on our first call. What the bigger number buys is senior judgment, a site your team can edit without a developer invoice for every copy change, and someone accountable after launch.

Get a plan and a number

Before you ask

Common questions

How much does a custom WordPress site cost?

Custom builds start at $10k and most land between $10k and $25k. Multisite networks start at $25k. The number depends on page count, integrations, and how much editorial structure your team needs. You get a fixed scope and a fixed price after discovery, not an hourly estimate that drifts.

How long does a build take?

Six to twelve weeks for most custom builds, kickoff to launch. Discovery takes the first one to two weeks. Multisite networks run longer because migration is sequenced location by location. The scope comes with a dated plan.

Do you use page builders like Elementor or Divi?

No. Every theme is written from a blank file, with ACF fields for the content your team edits. Page builders add weight, lock you into their markup, and turn every later change into a developer invoice. Structured fields do the opposite.

Will my team be able to edit the site?

Yes. Each section has named fields for its text, images, and links, so you change copy without touching layout. I build the editing interface around how your team actually writes, and I walk you through it before launch.

Do I own the code and the hosting?

All of it. The theme lives in a Git repository you have access to, the hosting account is yours or billed to you directly, and the domain stays in your registrar. If we part ways, you keep a working site and a final backup.

Can you take over a site someone else built?

Usually. Inherited sites start with a free health check: codebase, plugin stack, hosting, backups. If the site is sound, it goes on a care plan. If it is not, I tell you what a rebuild would cost and why.

Start a project

Let’s build the site your business has outgrown.

Builds start at $10k, care plans at $250/mo. Tell me what's broken or what's next. I reply within one business day, and if I'm not the fit I'll say so.

Get a plan and a number