Custom theme · Multi-location · Hospitality
JING Restaurants
- cities on one install
- 3
- login to manage every location
- 1
JING is an upscale Asian-fusion restaurant group with rooms in Las Vegas, Denver, and Aspen. At that level the website has to work like the host stand, not a brochure. I built their site during my agency years: one WordPress install serving three restaurants, each with its own menus, hours, and reservations.
Three restaurants, three cities, and one small team keeping every menu, hour, and private-dining detail current. Separate sites would have tripled the upkeep, and collapsing everything into one flat site would have erased what made each room distinct. At this price point the site also can’t read as a template. Guests deciding between JING and the steakhouse next door are judging the dining room by the website.
What shipped was a dark, photography-led build. A gateway landing page routes guests by city into a full section per location: menus, hours, private dining, and a reservation call-to-action that stays one tap away on every screen. The art direction did the selling. Full-bleed interior photography against near-black, restrained letterspaced type, nothing competing with the rooms themselves.
The engineering decision that mattered was the content model. Locations and menus lived as structured content on one install with shared templates, so a menu price change was an edit the restaurant staff could make, not a PDF re-upload or a developer ticket, and a design improvement landed on all three locations at once. Most traffic to a restaurant site is a phone mid-decision, so the mobile view was the primary layout.
This is agency-era work, shipped under the agency’s banner, and the site has since been rebuilt by others. But the shape of the problem is one I’ve kept solving ever since: one brand, several locations, one place to manage all of it. The same pattern scales from three restaurants to franchise networks with hundreds of locations, and it’s the core of what I build today.