Pvolve

The problem was audience collision. Pvolve’s consumer site had one job: get people working out. A prospective franchisee researching a six-figure investment needs something else entirely. The studio model, the economics of the method, and a clear path from curiosity to a conversation with the franchise team. Burying “own a studio” three clicks deep in an e-commerce experience serves neither audience.

I built pvolvefranchise.com as a standalone WordPress site during my agency years. The narrative runs from why own a studio, through what the studio is, to the steps to ownership, and every page ends at the same franchise inquiry form. The whole domain exists to move one audience toward one form.

The build itself was a custom theme with ACF-driven sections, so the fran-dev marketing team could rework pitch copy and imagery without a developer in the loop. Franchise messaging gets tested and revised constantly, and the site had to keep up. The photography-heavy design got responsive crops and modern image formats rather than a page builder’s markup soup, which kept an image-led site fast.

This is agency-era work, shipped under that roof and since maintained by other hands. But the shape of it held. The site is still live in 2026, still on WordPress, doing the same job it launched with: turning a fitness method into an ownership pitch. If your franchise story is buried three clicks deep in a consumer site, this is the build that gives it a front door of its own.