Consumer website · Rebranding · Salesforce integration

MY SALON Suite

2020 As shipped · built during agency tenure · site has since changed hands

MY SALON Suite is a suite-style beauty franchise that rents individual suites to hairdressers, nail stylists, and other beauty professionals: big-salon amenities with the privacy of a personal boutique. The brand was at a crossroads. It needed a fresh identity and a consumer website that could serve two audiences at once, pros looking to rent a suite and customers hunting for their stylist.

Archived capture of the mysalonsuite.com homepage hero (Wayback Machine, Oct 2020), the site presented on the agency's portfolio page

The rebrand came out of the agency’s studio from the ground up: new colors, design elements, and typefaces with an attitude befitting a bold beauty brand. From a range of directions, sophisticated to minimalist, the strongest components survived and custom graphic elements were built around them.

I built the consumer site that put the new brand to work. Two conversion funnels (rent a suite, find a stylist) sit within reach on every screen, desktop and mobile, and every location and professional listing is fed straight from the company’s Salesforce account, so daily updates happen automatically instead of through a ticket.

The agency’s portfolio page reports the results: pages per session up more than 20 percent, inquiries per day up 50 percent, site visitors up more than 100 percent, and bounce rate down 7 percent.

Archived capture of the mysalonsuite.com homepage hero (Wayback Machine, Oct 2020), the site presented on the agency's portfolio page
Archived capture of a mysalonsuite.com brand section (Wayback Machine, Oct 2020) showing the rebrand colors and typography described on the agency's portfolio page

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